Digital Marketing, SEO & Copywriting Specialization
https://www.coursera.org/specializations/digital-marketing-seo-copywriting Digital Marketing, SEO & Copywriting Specialization Specialization - 4 course series Build in-demand digital marketing skills with content strategy, SEO, copywriting, email content, and viral marketing techniques. Learn how to create persuasive digital content that attracts audiences, ranks on search engines, and drives conversions. This Specialization is designed for learners who want to create high-performing content across websites, blogs, emails, newsletters, case studies, and social platforms. You’ll learn how to plan content strategies, write compelling marketing copy, optimize content for SEO, and distribute campaigns across digital channels. Through practical lessons and real case studies, you’ll explore how brands use content to build authority, engage audiences, improve visibility, and support business growth. You’ll also learn how viral marketing works, including how emotional appeal, w...