Google Digital Customer Engagement Specialization
Outcomes Courses Testimonials Google Digital Customer Engagement Specialization Grow Customer Loyalty with Digital Marketing. Learn to attract, engage, and retain customers online. Instructor: Google Career Certificates https://www.coursera.org/specializations/google-digital-customer-engagement#courses Specialization - 6 course series Digital marketing is the key to attracting new customers and building long-term brand loyalty in today’s online economy. This Specialization from Google is designed for beginners who want to develop job-ready skills in customer engagement, social media, e-commerce, and relationship management. You’ll explore the full customer journey—from awareness and consideration to conversion and retention. You’ll learn how to build customer personas, design targeted marketing campaigns, and optimize digital touchpoints that drive real business results. Google experts will guide you through this Specialization by providing hands-on activities that simulate...