Meta Social Media Marketing Professional Certificate

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 Professional Certificate - 6 course series

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You'll also have the option to learn how generative AI tools and techniques are used in social media marketing.

Upon successful completion of the program, you’ll:

  • Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

The Professional Certificate is now ACE® recommended.  You can learn more here.

Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

  • Creating a Facebook or Instagram business page

  • Doing a brand exercise for your business

  • Creating posts on Facebook and Instagram

  • Creating a content calendar

  • Creating a creative brief for your social media ad

  • Building your own full ad campaign in Meta Ads Manager

  • Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!

Social Media Management

Social Media Management

Course 217 hours
Advertising with Meta

Advertising with Meta

Course 413 hours

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

 
ACE Logo

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. 

Instructors

Anke Audenaert
Meta
41 Courses874,388 learners
Daniel Kob
Meta
12 Courses181,879 learners

Offered by

Meta

Industry partners

Partner 1

Why people choose Coursera for their career

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