Google Analytics 4 Explorations:

 

Resources for more information

You can refer to the following links for more information about using Google Analytics 4 Explorations:

• Get started with Explorations: Introduces Explorations and how they are used

• Funnel Exploration: Provides instructions to create a Funnel Exploration and examples

• Path Exploration: Provides instructions to create a Path Exploration

• Segment overlap: Provides instructions to analyze segment overlap 

• User Exploration: Provides instructions to explore user behaviors and activities

• Cohort Exploration: Provides instructions to create a Cohort Exploration. A cohort is a group of users who share a common characteristic.

• User lifetime: Provides instructions to analyze user lifetime metrics

• Free-form Exploration: Provides instructions to create a Free-form Exploration to visualize data in a table or graph.

Resources for more information

You can refer to the following Google Help articles for more information about linked accounts and data:

• Link Google Ads and Analytics: Describes linking for Google Ads and Google Analytics accounts

• About attribution and attribution modeling: Describes how multiple ads work together on the path to conversions

• About data-driven attribution: Describes the Data-driven attribution model in Google Ads and how to enable it

• Create, edit, and archive audiences: Describes how to create a new audience

• Suggested audiences: Identifies key audiences for retail and e-commerce businesses

• Enable remarketing with Google Analytics data: Describes how to enable Google Ads remarketing using Google Analytics data

• Activate Google signals for Google Analytics 4 properties: Provides instructions to enable Google signals for a Google Analytics 4 property

Other tools for A/B testing

Here is a list of several other tools for A/B testing:

• AB Tasty: Pricing is available by custom quote

• Convert: Free trial is available

• Crazy Egg: Free trial is available (requires billing information)

• Instapage: Free trial is available (requires billing information)

• Optimizely: Pricing is available upon request

• Unbounce: Free trial is available (requires billing information)

• VWO: Free trial is available

Resources for more information

You can refer to the following links for more information about working with stakeholders:

• The Definitive Guide to Stakeholder Management: Learn more about managing stakeholders based on their need-to-know in this Smartsheet article.

• Understanding the trust equation: Learn more about the trust equation developed by Trusted Advisor Associates, LLC. 

• Stakeholder analysis: a pivotal practice of successful projects: Learn more about identifying and classifying stakeholder influence from a paper published by the Project Management Institute.