Google Analytics 4 Explorations:
Resources for more information
You can refer to the following links for more information about using Google Analytics 4 Explorations:
Get started with Explorations: Introduces Explorations and how they are used
Funnel Exploration: Provides instructions to create a Funnel Exploration and examples
Path Exploration: Provides instructions to create a Path Exploration
Segment overlap: Provides instructions to analyze segment overlap
User Exploration: Provides instructions to explore user behaviors and activities
Cohort Exploration: Provides instructions to create a Cohort Exploration. A cohort is a group of users who share a common characteristic.
User lifetime: Provides instructions to analyze user lifetime metrics
Free-form Exploration: Provides instructions to create a Free-form Exploration to visualize data in a table or graph.
Resources for more information
You can refer to the following Google Help articles for more information about linked accounts and data:
Link Google Ads and Analytics: Describes linking for Google Ads and Google Analytics accounts
About attribution and attribution modeling: Describes how multiple ads work together on the path to conversions
About data-driven attribution: Describes the Data-driven attribution model in Google Ads and how to enable it
Create, edit, and archive audiences: Describes how to create a new audience
Suggested audiences: Identifies key audiences for retail and e-commerce businesses
Enable remarketing with Google Analytics data: Describes how to enable Google Ads remarketing using Google Analytics data
Activate Google signals for Google Analytics 4 properties: Provides instructions to enable Google signals for a Google Analytics 4 property
Other tools for A/B testing
Here is a list of several other tools for A/B testing:
AB Tasty: Pricing is available by custom quote
Convert: Free trial is available
Crazy Egg: Free trial is available (requires billing information)
Instapage: Free trial is available (requires billing information)
Optimizely: Pricing is available upon request
Unbounce: Free trial is available (requires billing information)
VWO: Free trial is available
Resources for more information
You can refer to the following links for more information about working with stakeholders:
The Definitive Guide to Stakeholder Management: Learn more about managing stakeholders based on their need-to-know in this Smartsheet article.
Understanding the trust equation: Learn more about the trust equation developed by Trusted Advisor Associates, LLC.
Stakeholder analysis: a pivotal practice of successful projects: Learn more about identifying and classifying stakeholder influence from a paper published by the Project Management Institute.
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