Introduction to AI in Digital Marketing and E-commerce

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AI tools and features for digital marketers

AI tools are continuously evolving, meaning digital marketers have an opportunity to regularly review and integrate AI assistance into their strategies and campaigns. While building a career in this industry, explore the available AI tools and features that can support your role. Some tools that are currently used include:

  • Magic Editor: Makes complex edits easy by using a combination of AI techniques to help users edit specific parts of an image and giving them even more control over the final look and feel of their photo.

  • AI Overviews: Available in Google Search, Google AI Overviews are summaries generated by AI that appear at the top of some Google Search results pages. They aim to provide a quick and comprehensive understanding of the topic you searched for by combining information from various web sources, saving time and effort when researching a topic.

  • NotebookLM: This AI-powered tool can help digital marketers centralize and organize campaign plans, marketing materials, and customer feedback. The AI can analyze this information to generate campaign performance summaries, identify actionable insights, and even synthesize trends in customer behavior. Its collaborative features can help improve team communication and idea sharing, fostering more effective marketing campaigns.

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