official Google Digital Marketing and E-commerce Certificate, you must: Pass all graded assignments in all 7 courses of the certificate program. Each graded assignment is part of a cumulative graded score for the course, and the passing grade for each course is 80%.
Helpful resources to get started
As a learner, you can complete this course only. However, to obtain a certificate, you must complete all the courses in the program. This reading describes what is required to obtain a certificate and best practices for you to have a good learning experience on the platform.
Course completion to obtain a certificate
To receive your official Google Digital Marketing and E-commerce Certificate, you must:
Pass all graded assignments in all 7 courses of the certificate program. Each graded assignment is part of a cumulative graded score for the course, and the passing grade for each course is 80%.
AND one of the following:
Pay the course certificate fee,
Be approved for Coursera Financial Aid, or
Complete the certificate through an educational institution, employer, or agency that's sponsoring your participation.
Healthy habits for course completion
Here is a list of best practices that will help you complete the courses in the program in a timely manner:
Plan your time: Setting regular study times and sticking with them each week can help you make learning a part of your routine. Use a calendar or timetable to create a schedule, and list what you plan to do each day in order to break your work down into achievable goals. Create a quiet place to watch the videos, review the readings, and complete the activities so you can really focus on the material.
Work at your own pace: Everyone learns differently, so this program has been designed to let you work at your own pace. Although your personalized deadlines start when you enroll, they are just a guide. Feel free to move through the program at the speed that works best for you. There is no penalty for late assignments; to earn your certificate, all you have to do is complete all of the work. If you prefer, you can extend your deadlines by returning to Overview in the navigation panel to click Switch Sessions. If you already missed previous deadlines, click Reset my deadlines instead.
Be curious: If you find an idea that gets you excited, act on it! Ask questions, search for more details online, check out the links that interest you, and take notes on your discoveries. The little things you do to support your learning along the way will take your knowledge even further, open more doors in this high-growth field, and help you qualify for jobs.
Take notes: Notes are useful-to-remember information that you think might be important in the future, especially as you’re preparing to enter a new job field. In addition, taking notes is an effective way to make connections between topics and gain a better understanding of those topics.
Chat (responsibly) with other learners: If you have a question, chances are, you’re not alone. You can visit Coursera’s Global Online Community. Other important things to know while learning with virtual classmates can be found in the Coursera Honor Code and Code of Conduct.
Review exemplars: Exemplars are completed assignments that fully meet an activity's criteria; many activities in this program have exemplars that you can compare to your own work. Although there are often many different ways to complete an assignment, exemplars offer you guidance and inspiration about how to complete the activity.
Connect with other learners: If you have a question, chances are, you’re not alone. You can visit Coursera’s private Google Digital Marketing and E-commerce Community to expand your network, discuss career journeys, and share experiences. You can also check out the quick start guide.
Build your Career Identity: Your career identity is the unique value you bring to the workforce. Watch this video to learn about the key components of career identity and write your own career identity statement. Discovering and defining your own career identity makes you better equipped to choose a career path that aligns with your strengths, values, and goals and is more effective in your chosen profession.
Update your profile: Consider updating your profile on Coursera. This link appears in the menu when you click on your name at the top-right corner of this screen. When classmates find you in the Community, they can click on your name to view your profile and get to know you more.
Documents, spreadsheets, and presentations for course activities
To complete certain activities in the program, you will need to use digital documents, spreadsheets, and presentations. Marketing professionals use these software tools to collaborate within their teams and organizations. If you need more information about using a particular tool, refer to these resources:
Microsoft Word: Help and learning: Microsoft Support page for Word
Google Docs: Help Center page for Google Docs
Microsoft Excel: Help and learning: Microsoft Support page for Excel
Google Sheets: Help Center page for Google Sheets
Microsoft PowerPoint: Help and learning: Microsoft Support page for PowerPoint
How to use Google Slides: Help Center page for Google Slides
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