Search Engine Optimization (SEO) Specialization

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 Specialization - 5 course series

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Introduction to Google SEO

Introduction to Google SEO

Course 116 hours
Google SEO Fundamentals

Google SEO Fundamentals

Course 213 hours
Google SEO Capstone Project

Google SEO Capstone Project

Course 547 hours

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