Sunday, June 14, 2026

“content creator”

 

If a user on Facebook is called “content creator” and uploads their own content, that’s a specific role: they create original posts.

If another user (or account) mainly shares interesting/useful Facebook pages (i.e., reposts/shares what others publish), then they’re usually considered:

  • Curator (or “content curator”) — because they collect and share other people’s content.
  • Sharer / News sharer (informal) — if they mostly share links/posts.
  • Aggregator — more formal term, especially if they compile content from many sources.
  • Influencer (sometimes) — if they build an audience around what they share.

If you’re asking what they should be called in your case, the best simple label is “content curator.”

If you tell me whether they’re sharing posts directly, links to pages, or reposting others’ videos, I can suggest the most accurate term.

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