Sample Media Plan 🛍 Business: Online Clothing Store (Streetwear Brand)

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🧾 Sample Media Plan

🛍 Business: Online Clothing Store (Streetwear Brand)

🎯 1. Objective

  • Increase online sales
  • Generate website traffic
  • Build brand awareness

👥 2. Target Audience

  • Age: 18–30
  • Location: Metro Manila (and nearby cities)
  • Interests: Fashion, sneakers, streetwear, influencers
  • Behavior: Online shoppers, active on social media

📱 3. Platform Strategy

💰 4. Budget Allocation (₱50,000 total)

📦 5. Ad Creatives (Content Plan)

📸 Instagram & Facebook:

  • Outfit photos
  • Before/after styling
  • Promo posts (sale, discount)

🎥 TikTok:

  • Trendy outfit videos
  • “How to style” clips
  • Influencer-style content

▶️ YouTube:

  • Short ads (6–15 sec)
  • Brand story or collection highlights

⏱️ 6. Schedule

  • Campaign Duration: 3 weeks
  • Best timing:
    • 11 AM–1 PM (lunchtime scroll)
    • 6 PM–10 PM (after work/school)
  • Focus on:
    • Payday periods (15th & 30th in PH)

🔁 7. Funnel Strategy (VERY IMPORTANT)

Top Funnel (Awareness)

  • TikTok + YouTube
  • Goal: Reach new people

Middle Funnel (Interest)

  • Instagram ads
  • Goal: Encourage engagement & profile visits

Bottom Funnel (Conversion)

  • Facebook retargeting ads
  • Goal: Get people to buy

👉 Example:

  • Show ads again to people who visited your website but didn’t buy

📊 8. KPIs (What to Track)

  • CTR (Click-through rate)
  • CPA (Cost per purchase)
  • ROAS (Return on ad spend)
  • Engagement (likes, shares, comments)

🔧 9. Optimization Plan

After 5–7 days:

  • Turn off low-performing ads
  • Increase budget for best ads
  • Test new creatives (videos vs images)

✅ Quick Summary

👉 A good media plan:

  • Picks the right platforms
  • Targets the right audience
  • Uses the right content
  • Spends the budget wisely
  • Improves based on data

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