Social Media Marketing Professional Certificate

- July 22, 2026

https://www.coursera.org/professional-certificates/coursera-social-media-marketing#courses

Social Media Marketing Professional Certificate

Professional Certificate - 19 course series

Social media marketing is one of the fastest-growing career paths in digital business — and one of the most in-demand skill sets for marketing teams, agencies, and entrepreneurs worldwide. This program provides the core skills you need to get started and grow.

The Social Media Marketing Professional Certificate is a beginner-friendly program designed for aspiring social media marketers, content creators, digital marketing professionals, and small business owners who want to build a job-ready skill set. Across 19 courses and guided projects, you will learn the full social media marketing workflow: applying generative AI to content creation and campaign strategy, social listening and brand monitoring, brand management and brand kit development, platform-specific content creation for Facebook, Instagram, and TikTok, visual design using Canva, AI-powered video production using Pictory.AI, paid advertising on Facebook, community management and scheduling, lead generation automation using ManyChat, and data-driven performance optimization using analytics tools and UTM tracking.

You will work with industry-standard tools including ChatGPT, Canva, Meta Ads Manager, ManyChat, Pictory.AI, Buffer, and social analytics platforms, applying hands-on skills to real campaign scenarios throughout.

By the end of the program, you will be equipped to create compelling content, run measurable campaigns, and optimize social media performance across every major platform.

Applied Learning Project

Throughout this program, you will complete hands-on projects that reflect real social media marketing workflows. You will create branded social media graphics and a six-platform visual set using Canva, write AI-generated copy using ChatGPT, and produce platform-specific Facebook, Instagram, and TikTok content including videos, Reels, and carousels. You will transform scripts into marketing videos using Pictory.AI, design and launch a Facebook Ads campaign, and build an AI-powered Instagram campaign strategy and content pack using ChatGPT and Canva Magic Studio. You will configure ManyChat triggers to automate Instagram lead generation, schedule a weekly content calendar with UTM tracking, and analyze performance data to produce optimization recommendations. You will also apply social listening strategies and monitor brand presence using social media measurement frameworks. Each project produces a portfolio-ready artifact grounded in real marketing practice.